Successful static premiere of the Genesis GV60 in Germany: A success story that made waves in the press.

THE PROJECT:
On behalf of Lena Siep, we had the extraordinary opportunity to organize the static premiere of the Genesis GV60 in Germany. It was an outstanding event behind closed and secret doors in Frankfurt for the automotive industry.

Our task was to create an unforgettable experience for journalists and influencers from Germany and Switzerland. With passion, dedication, and a creative approach, we meticulously planned every detail and ensured the smooth execution of the event.

OUR WORK:
In a specially selected photo studio, we provided participants with exclusive slots over a period of two weeks, each lasting three hours. Away from the public eye, we had the opportunity to thoroughly explain the vehicle and highlight its unique selling points. Subsequently, attendees were allowed to explore the new electric model themselves and produce impressive images, texts, and videos. To provide them with the best possible support, we organized an experienced photo and video crew. Comprehensive product information on the electric vehicle was prepared in collaboration with Performance Communications.

In addition to organizing the photo studio, we took care of logistics, technicians for the vehicle, catering, as well as booking flights, train tickets, and hotel accommodations for the media representatives. We ensured stress-free arrivals by organizing Genesis shuttles that reliably transported them to the event venue.

To ensure coordinated and timed coverage, we set an embargo time. After this point, all journalists and influencers released their articles, photos, and videos, and the reactions were overwhelming. Genesis was thrilled with the positive quantity and quality of the coverage generated by the event.

CONCLUDING WORDS:
This successful premiere of the Genesis GV60 was a milestone for us, highlighting our expertise in planning and executing outstanding press events. We are proud to have contributed, alongside Lena Siep, to the positive perception of the Genesis brand in the public eye.

We would like to express our gratitude to all involved in this success – the additional partner agency Performance Communications, journalists, influencers, photo crew, video crew, and everyone else who contributed. Without their commitment and professionalism, this success story would not have been possible.