Successful Partnership with Alcantara S.p.A. and Debut in Germany at the German Car of the Year Program

THE PROJECT:
For almost 2 years, we have had a fixed-term contract for complete press work in Germany with the renowned Italian company Alcantara S.p.A. This long-term commitment speaks to the trust our client has placed in our agency and our expertise.

Alcantara S.p.A. is the sole worldwide producer and distributor of the original material Alcantara®, exclusively based in Italy with headquarters in Milan and a location in Nera Montoro (Terni), where the production facility and research and development center are based.

OUR WORK:
Our collaboration with Alcantara encompasses various multifaceted projects, including accompanying journalists on press trips to Italy. These journeys provide participants with the opportunity to experience the fascinating world of Alcantara up close and to learn about the history and innovation behind this unique brand.

A particularly noteworthy milestone in our collaboration was the presentation of Alcantara as the official partner of the prestigious German Car of The Year Awards. At an exclusive event, we organized an impressive launch for Alcantara in the German market. All jury members of the Car of the Year program and other high-profile automotive journalists from around the world were in attendance.

For this outstanding event, we staged a spectacular exhibition in a separate building, showcasing the Alcantara collection with its captivating articles. The CEO of Alcantara personally traveled from Milan to deliver our carefully crafted speech. In advance, we prepared him through an intensive one-on-one briefing on potential critical questions to ensure he presented optimally and convincingly conveyed Alcantara's message.

CONCLUDING WORDS:
The success of the event was overwhelming. The Alcantara brand generated significant interest and enthusiasm among the attending journalists. Through personal interactions and forging important connections, we were able to instill sustained interest in Alcantara among journalists, leading to numerous additional stories and positive coverage of the brand.

This successful partnership with Alcantara is a testament to our outstanding work and commitment to positioning brands in the public eye. We take pride in having assisted Alcantara in gaining the attention and appreciation of German journalists, thereby strengthening the brand image sustainably. We express our gratitude to Alcantara for the trust they have placed in our agency, as well as to the journalists and all other contributors who contributed to the success of this partnership.